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New issue in focus: the impact of advertising and marketing practices on the enjoyment of cultural rights

Larger that life advertisement dominating a sport ground in China. One of the questions the Special Rapporteur seeks to address © Gwenaëlle GobéIn her 2014 report to the General Assembly, the Special Rapporteur will seek to identify main challenges and obstacles posed by advertising and marketing practices to the enjoyment of cultural rights, including the right to education, the right to artistic freedom, the right to enjoy and access cultural heritage and the right to choose one’s way of life. Advertising and marketing practices encompass a diversity of trends and methods used to sell or promote services or products including print, TV, radio, internet and billboards, branding, promotions, and sponsorship of cultural events or products, among other strategies. They also include the development of new practices linked to behavioural targeting and neuromarketing.

See the report

Questionnaire on the impact of advertising and marketing practices on the enjoyment of cultural rights
Letter | Questionnaire | Note Verbale

Responses from States:

  1. Algeria
  2. Argentina
  3. Australia
  4. Brazil English | Portuguese
  5. Chile Note verbale | Annex
  6. Colombia
  7. Cuba
  8. Denmark
  9. Finland
  10. France
  11. Georgia | Note verbale
  12. Greece
  13. Guatemala
  14. Honduras
  15. Italy
  16. Lithuania
  17. Mauritius
  18. Mexico 1 | 2
  19. Portugal
  20. Qatar
  21. Russian Federation
  22. Serbia
  23. Togo | Note verbale
  24. Switzerland
  25. United Arab Emirates
  26. United States of America
  27. Uzbekistan

Responses from NHRIs:

  1. Ombudsman, Republic of Azerbaijan
  2. Defensor del Pueblo, Bolivia
  3. Human rights Ombudsmen, Bosnia and Herzegovina
  4. Defensoria del pueblo, Colombia
  5. Danish Institute for Human Rights
  6. Defensoria del Pueblo, Ecuador
  7. Procuraduria para la Defensa de los derechos humanos, El Salvador
  8. Ombudsman, Georgia
  9. Procuraduria para la Defensa de los derechos humanos, Nicaragua
  10. Defensoria del Pueblo, Paraguay
  11. Qatar National Human Rights Committee Arabic | English
  12. National Commission for Human Rights, Rwanda
  13. Slovak National Center for Human Rights
  14. Commission nationale des droits de l’homme, Togo | Note verbale
  15. Human Rights Commission, Uganda
  16. Defensoria del Pueblo, Venezuela

Responses from other stakeholders

  1. Alana Institute, Brazil
  2. Korean Broadcasting Commission
  3. Paysages de France
  4. Résistance à l’Agression Publicitaire, France

Other contributions received:

1. Public Interest Research Centre (PIRC) and WWF-UK

The increasing encroachment of advertising on public space is one of the issues the Special Rapporteur in the field of cultural rights © Marcin Rutkiewicz
Photomontage by Marcin Rutkiewicz. The increasing encroachment of advertising on public space is one of the issues the Special Rapporteur in the field of cultural rights, Ms. Farida Shaheed, intends to explore in her new study on the impact of advertising and marketing on cultural rights.
© Marcin Rutkiewicz, with the courtesy of the author