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New issue in focus: the impact of advertising and marketing practices on the enjoyment of cultural rights

In her 2014 report to the General Assembly, the Special Rapporteur will seek to identify main challenges and obstacles posed by advertising and marketing practices to the enjoyment of cultural rights, including the right to education, the right to artistic freedom, the right to enjoy and access cultural heritage and the right to choose one’s way of life. Advertising and marketing practices encompass a diversity of trends and methods used to sell or promote services or products including print, TV, radio, internet and billboards, branding, promotions, and sponsorship of cultural events or products, among other strategies. They also include the development of new practices linked to behavioural targeting and neuromarketing.

Questionnaire on the impact of advertising and marketing practices on the enjoyment of cultural rights
Letter | Questionnaire | Note Verbale

Please note that the deadline for responding to the questionnaire has been extended to 16 March 2014.

Larger that life advertisement dominating a sport ground in China © Gwenaëlle Gobé
Larger that life advertisement dominating a sport ground in China. One of the questions the Special Rapporteur seeks to address in her new study is whether advertising and marketing practices affect cultural diversity and the right of people to choose their way of life.
© Gwenaëlle Gobé, This Space Available, with the courtesy of the author

The increasing encroachment of advertising on public space is one of the issues the Special Rapporteur in the field of cultural rights © Marcin Rutkiewicz
Photomontage by Marcin Rutkiewicz. The increasing encroachment of advertising on public space is one of the issues the Special Rapporteur in the field of cultural rights, Ms. Farida Shaheed, intends to explore in her new study on the impact of advertising and marketing on cultural rights.
© Marcin Rutkiewicz, with the courtesy of the author